Beeline World Music Mix


53 participants, standing near 18 musical sights in the different parts of the world create a unique melody of the planet Earth in a real time that could be heard by anyone.

The result


More than 300 media publishings in russian and world’s resources, including:

adsoftheworld welovead sueta sostаv adme creativemanila designyoutrust ufunk phonearena 777news illusion chineseadblog bilchamberlin walltowatch avetikmkhitaryan bestadsontv pontodeencontroitatiaia advertlover sibnet citysakh i-am-bored theamazing coloribus creativereview truba aposenteieagora

  • Audience Award at the CANNES LIONS 2012 presentation in Russia;
  • ТОП10 commercials 2012 according to;
  • ТОП20 digital-campaign 2012 theRunet version;
  • Best Russian digital cases in 2012 according to;
  • The video is selected in the Night of advertising devourers 2013;
  • Publication in the book of world’s best advertising Lurzers Archive vol. 6-2012.


The Webby Awards 2014 Honoree

LIA 2013 Shortlist

KIAF 2013 Gold

ADCR Awards 2013 Silver

BIAF Ad Stars 2013 Crystal + 7 shortlists

Red Apple 2012 Silver

Golden Drum 2012 Shortlist


it’s probably the coolest experiment we’ve seen in a while



Agency, Production: mfive
Creative Director: Marina Mayorova
Director: Maxim Buchenkov
Producer: Oleg Zaytsev

Other works