What Is There in the Darkroom?


Interactive video for the International Federation of Photographic Art, which uses the original photo technology. To get to know what is in the dark room is possible only by the camera. The presentation-key is below.

The result


Golden Drum 2012 Silver

Red Apple 2012 Bronze x 2

Ad Stars 2012 Crystal

Ad Stars 2012 Bronze

KIAF 2012 Gold

Viewers about the video

Nadia AbrosimovaAwesome video, which was made to the International Federation of Photographic Art
Armen VartanianThis is really cool, take your SLR and follow the instructions
Pavel MatveevIn short! awesome theme! video you will see the screen in a noisy place shutter 1s. and f5.6 and check it out!

Client about video

The commercial met and exceeded its goal of providing ``widely known in narrow circles.`` mfive found startling decision that clearly worked exactly on our narrow target audience.

- Sergey Borisov, executive director of FIAP Russia


Here’s amazing concept… FIAP created this clever interactive video… Snap a photo of the screen filled with static, and prepare to be amazed!

- petapixel.com


Agency, Production: mfive
Creative Director: Marina Mayorova
Director: Maxim Buchenkov
Producer: Oleg Zaytsev

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