Beeline Happy Birthday


The idea: ordinary people from all across the country get to get in one personal video to congratulate each of the millions “Beeline” subscribers with birthday.

Implementation: set up a video-constructor, with more than 1,500 people from 100 cities of Russia.

The results


  • Analysis of the case on The “DR” project for Beeline from A to Z.
  • Case: Beeline created personal video messages to congratulate its millions users with birthday.
  • Creative people don’t fond of working with figures: read about how to connect ideas with data on

Viewers about the video

Anastasia BelyaevaMy Goodnes, this is most cute thing I’ve seen from Beeline ever) Beeline you are my love!
Olesya IvanovaIt was most amazing birthday greeting! Beeline I love you!
Natalia KaminskayaAnd my favourite Beeline don’t forget about me today! Video greeting message is simply wow!
Sergey DronovWatched it 50 times or more! Beeline is the best!
Masha AgafonovaDr-dr-dr! You made my engine work for rest of the year!

Client about the video

First, we looked at the project as at the item of the Customer’s Loyalty program. But this is a completely new format of interaction between the company and the client. We were confident that the personal video will not go unnoticed, but did not expect that reaction would be so strong: our subscribers not only view videos several times, they actively share them in social networks and leave comments with a mention of the brand, containing only positive and enthusiastic responses!

- Alexander Strygin, the head of Beeline subscriber’s base management


One of the best interactive project of the year.



Agency, Production: mfive
Creative Director: Marina Mayorova
Director: Maxim Buchenkov
Producer: Oleg Zaytsev
Technical Director: Andrew Timonin

Other works