Mission

Our mission is to create outstanding commercials that surprise, delight and inspire people, thereby connecting brands and customers at an emotional level.

How we work
Check out the process of the creation of mfive high quality viral commercials. We have highlighted the turnaround time and have briefly describe each step. Write to us at hello@mfive.ru and we are pleased to continue our conversation.

1. Briefing

After receiving the brief we get the project group together to analyze the task in detailed way. If needed, we ask more questions.

2. Concept developing

Our team develops 2 to 3 creative conceptions in accordance with the brief. We present ideas to you, while emphasizing the estimated schedule and budget of the production.

3. Signing the contract

After you have made your choice about the concept you want, we coordinate and sign the contract.

4. Script developing

Basing on the conception you have chosen we create a detailed script, make the storyboard, and build out the production brief.

5. Planning

We plan the execution of the project with the director, refine the schedule and the budget and fix the final figure in the contract.

6. Pre-production

We develop the storyboard and animatic according to the script, make required tests, set up the project team, undertake casting, develop decorations and so on.

7. PPM

We hold a pre-production meeting with all the project’s key persons in order to resolve all important questions regarding shooting and ensuring that the planned execution is clear to the entire team.

8. Shooting

We organize and execute the shooting according to the approved storyboard and script.

9. Post-production

After shooting is done our specialists undertake all necessary work required to get the video donе: editing, CG, color correction, creating music and so on.

10. Сommissioning work

We give you the ad that fully satisfies all your needs, plus all the closing documents according to the contract.

11. Promotion (Seeding)

We provide you with our recommendations about a promotion campaign and we will link you with partners who are able to perform it.

12. PR

We set up the PR plan and the list of advertising festivals to take part in.
Our team
Our team have been producing commercials for more than ten years, 6 of them were focused exclusively on viral. Get acquainted with our key people.
  • Marina Mayorova

    Marina Mayorova

    Creative director

    Under her creative guidance mfive rose to the TOP of the Russian creative agencies and won such international awards as the Cannes Lions, The Webby Awards, London International Awards, Golden Drum, BIAF AD STARS, KIAF, Red Apple, ADCR.

  • Maksim Buchenkov

    Maksim Buchenkov

    Director

    Maksim undertakes direction of viral commercials. His works have won such international awards as the Cannes Lions, The Webby Awards, LIA, Golden Drum, BIAF AD STARS, KIAF, Red Apple, ADCR etc., including for direction.

  • Oleg Zaytsev

    Oleg Zaytsev

    Producer

    Oleg’s key task is the organisation of mfive’s nonstandard production process. As result of his skills we’ve managed to create such works as the first crowd-sourced commercial in Russia, the first stop-motion with real pets in the world, the first Russian 360 degree ad.

5 basic principles of mfive

1. For the brand. About the brand. On behalf of the brand.

Advertisement must always remain advertising, regardless its format. Online environment creates the new attitude of building of marketing communication but it stays the same at its core values.

In our works. We are talking straight from the brand’s name and do not afraid to represent brand aloud, because we are sure that people love to watch cool ads.

The commercials we create for our clients gets huge coverage. It’s being showed at The Night of the AD Eaters, and on popular TV shows and newscasts around the Globe. Our works have been published by Forbes, Boards, Shots and Gizmodo.

2. Viral commercials. Nothing more.

mfive only produces commercials for digital environment. This is what we live to do and is what we truly love.

This narrow specialization enables us to concentrate on one point, and as a result we have a deep knowledge and real experience of creating world-class advertising projects. And it gives its results – Our ads have received more than 50 awards at international ad festivals, such as the Cannes Lions, The Webby Awards, London International Awards, Golden Drum, KIAF, Red Apple, etc.

And we continue to improve, develop ourselves and the industry, so as to offer to you all the great features of this trend of advertising.

3. "Oh my god!" - it's emotions.

In mfive, we believe that modern advertising is the advertising of emotions.

At the moment of launching the World Music Mix ad more than 20% of positive mentions of Beeline brand were connected with it. Check out the viewers comments and see how did it affected audience.

Thus, emotions come to the forefront and drive Viral Video Advertising. Emotions do cement the information in the subconscious mind of the consumer, call and motivate to action, and inspire and transform the trade mark into the Brand.

4. There must be a way to measure harmony.

Commercials created by mfive it is always a predictable results.

We developed our own system of evaluating the effectiveness of a viral video that helps us to set the clear goals and reach them.

We constantly adjust, develop and improve the “System”, and in 2014 we launched Viral Checker the one and only instrument of viral analysis in Russia.

5. Not all done before us.

We are constantly looking for something new. Ideas. Forms. Methods. Innovation – that is what often determines the success of the ad, and helps it to be noticeable.

For example, we developed the imaging algorithm for the International Federation of Photo science and it makes the image of the video being viewed only with using of camera.

Our independent mfive lab is constantly looking for new visual solutions and technical effects. It gives us the opportunity to strengthen our ideas and to offer you already proven, but unique, concepts.